Pro Ambitions Hockey
Year
2024
Role
Graphic Designer
Client
SAALT Agency
I've designed a bunch of social content for Pro Ambitions Hockey, the Leading youth hockey camp in the U.S, with a focus on creating Instagram reels, stories, and posts that grab attention and boost engagement. The approach was all about vibrant visuals, bold typography, and an energetic vibe that matched the fast-paced nature of the sport.
Deliverables
[ Photoshop ] [ Illustrator ] [ After Effects ]
This client work involved designing dynamic social media content for Pro Ambitions Hockey, the leading youth hockey camp in the United States. The aim was to strengthen the brand’s digital presence and create content that would resonate with a young, highly engaged audience in a fast-paced sports environment. With social media playing a key role in how athletes, parents, and coaches discover and engage with camps, the focus was on producing visually impactful content that captured the intensity, speed, and ambition of the sport while reinforcing Pro Ambitions Hockey’s position as a premium training programme.
The content strategy centred around creating high-energy, scroll-stopping visuals tailored specifically for Instagram reels, stories, and feed posts. Bold typography, vibrant colour palettes, and strong motion-led layouts were used to mirror the speed and competitiveness of hockey, ensuring the content felt as dynamic as the players themselves. Each piece of content was designed to be fast, punchy, and instantly engaging, whether highlighting camp moments, promoting upcoming sessions, or building hype around key events.
The final body of work significantly elevated Pro Ambitions Hockey’s social media presence, contributing to growth from 15,000 to 25,000 followers and helping drive demand for programmes that ultimately sold out classes and camps. The content strengthened engagement and shareability while reinforcing the brand’s high-energy identity within youth hockey. The work also featured partnerships with recognised brands and institutions including Dunkin’ Donuts, Boston University, Gatorade, and Mullett Arena, positioning Pro Ambitions Hockey within a broader professional and collegiate sports ecosystem and enhancing its credibility across social platforms.
